Nolte Kitchens

At the start of the project, a series of strategic and technical challenges had to be addressed. The migration from the previous Sitecore CMS to Magnolia DXP required a carefully planned strategy to seamlessly transfer existing data, processes, and structures into the new system while maintaining ongoing operations.

A central requirement was the target-specific orientation of the new platform: end customers should be emotionally engaged and inspired, even though purchases are made exclusively through dealers. This necessitated the need to create an intuitive connection to the dealer search. At the same time, B2B users – especially dealers – needed quick access to exclusive content and features.

There was also a need for optimization at the editorial level: extensive translation and approval processes had previously complicated content maintenance. The goal was to significantly streamline these and replace them with modern workflows.

Another focus was on the flexible representation of microsites. While campaign pages were previously implemented using external tools like WordPress, the new system should enable a central, efficiently controllable solution within the main platform – including individual design flexibility.

The aim of the project was to introduce Magnolia DXP as a central CMS solution to establish a powerful, scalable, and sustainable platform. The focus was on consolidating the existing web presences – including nolte-kuechen.com,nd express-kuechen.de – in a unified system with a consistent structure and efficient management of all language variants (DE, EN, NL, FR, ES, IT, PL).

A central concern was also the targeted optimization of the user experience - for both end customers and specialist dealers. This was achieved through a clearly structured content architecture and intuitive navigation.

Technically stood the seamless integration of existing third-party systems like Inxmail and Azure AD at the center. At the same time, the system high-performing and scalable be able to handle peak loads without problems. The website should also remain flexible enough to Microsites to enable within the existing templates.

In addition to short-term requirements, the long-term strategy was also taken into account. For example, the requirements of the Accessibility Strengthening Act (BFSG) includes a requirement for digital accessibility for all user groups by June 2025. Additionally, also played Sustainability an important role - both in operation and in design, to create a resource-saving and long-term viable digital solution. In addition, the Multi-tenancy planned for future mono brands in order to position the platform flexibly for upcoming developments.

The technical implementation focused on four central areas that laid the foundation for a future-proof, easily maintainable, and scalable platform:

• The migration of the existing content into Magnolia DXP ensured that all relevant data was seamlessly transferred.

• By implementing a multi-tenant system , the groundwork was laid for centrally managing various brand or campaign pages – with the possibility of making individual adjustments and creative flexibility within defined templates.

• New, intuitive workflows simplify content maintenance significantly. Editorial teams now benefit from clear approval processes, simplified workflows, and increased efficiency in editorial work.

• The integration of relevant third-party systems like Inxmail and Azure AD enables automated, continuous data processing. This reduces manual efforts and increases operational security.

Before going live, the platform was extensively tested in a multi-stage quality assurance process. As part of User Acceptance Tests (UAT) , the new website was tested under real application conditions. This allowed potential usability hurdles to be identified and specifically addressed early on. In parallel, intensive training for the editorial teams took place to ensure safe handling of the new system and a smooth transition to live operation. The final phase was a comprehensive system test under real loadin which stability, performance, and scalability were finally verified – as the foundation for a successful and stable rollout.

With the website relaunch, Nolte Küchen has reached a milestone in the company's digital transformation. The scalable platform based on Magnolia DXP not only modernizes the technological infrastructure but also creates the conditions for sustainable growth and continuous innovation.

Thanks to optimized processes, automated workflows, and a flexible system architecture, content management is significantly more efficient, and digital services can be developed more agilely. Planned expansions – such as an integrated appointment booking tool or AI-supported translation services – further strengthen the platform and open up new digital potentials.

The new solution grows with future requirements – agile, efficient, and future-proof.
This way, Nolte Küchen remains not only technologically leading but also sustainably increases its digital value creation and clearly differentiates itself in the competition.