Ottobock
User-centred, cloud-based, agile realisation
Die neue Ottobock Corporate Website
Mit der Neugestaltung der ottobock.com entsteht eine Konzernwebsite, die Nutzer*innen und ihre Bedürfnisse konsequent in den Mittelpunkt stellt. Ganz im Sinne einer agilen Vorgehensweise haben wir gemeinsam mit dem Team von Ottobock in weniger als drei Monaten ein MVP (Minimum Viable Product) entwickelt, veröffentlicht und im Weiteren kontinuierlich ausgebaut.
Technologien:
FirstSpirit (Cloud - SaaS)
Leistungen:
User centered design
For simple orientation and a strong showcase of the corporate and employer brand, the team relies on a contemporary, digital reinterpretation of the brand. The existing corporate design, with its established fonts and colours, forms the foundation. Content and design are pared down to the essentials, implemented responsively and with low barriers, and brought to life interactively through micro animations.
We at Ottobock are delighted with how much passion interactive tools brought to this project. Thanks to the team's great ideas, flexibility and, of course, experience, we have achieved a wonderful result to this day.
Content Management in the Cloud
The FirstSpirit Cloud solution (SaaS—Software as a Service) not only reduces maintenance and operational costs for the company, but also places greater emphasis than ever on the needs of editors. Content creation and maintenance are faster and optimized for editing on mobile devices. With its hybrid approach, it offers scalable technology that is always up-to-date and can be adapted to the company’s future requirements.
Find quickly, stay long
The group's new shop window stands for clear messages and current content that's easily found by both humans and machines. This only works with a consistently user-centred approach that thinks SEO and UX holistically. From the (URL) structure through keywords to the informational value of the texts, the top criterion is the actual added value for readers.
With the redesign of ottobock.com, a group website is being created that consistently puts users and their needs at the centre. Very much in the spirit of an agile approach, together with the Ottobock team we developed, published and subsequently continuously expanded an MVP (Minimum Viable Product) in under three months.
Agile means: working together, at eye level and in manageable work packages
Representatives of Ottobock form an agile team together with experts from interactive tools.
Work happens together at interactive tools, at Ottobock, sometimes separately or in video meetings. Always, however, in continuous and close coordination, for fast iterations and sensible adjustments.
Your contact person
- Meike Bölts
Consultingsynaigy
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How can we help you?
Would you like to bring a digital project to life? Then contact us. As a reliable partner, we offer interactive brand experiences and comprehensive digital solutions—all from a single source.
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