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Ottobock

User-centered, Cloud-based, implemented agilely

The new Ottobock Corporate Website

The redesign of ottobock.com creates a corporate website that consistently puts users and their needs at the center. In line with an agile approach, we developed, published, and continuously expanded an MVP (Minimum Viable Product) with the Ottobock team in less than three months.

Technologies:

FirstSpirit (Cloud - SaaS)

Services:

Consulting
Concept
Design
Web Development
Content
Project Management

User Centered Design

For easy navigation and a great presentation of the company and employer brand, the team relies on a contemporary, digital reinterpretation of the brand. The existing corporate design with its established fonts and colors forms the basis. Content and design are reduced to the essentials, implemented responsively, and with minimal barriers, and through Micro Animationsinteractive and lively.

Ottobock Website in Devices
Bildergalerie mit Prothesenkomponenten von Ottobock
We at Ottobock are thrilled with the passion with which interactive tools have tackled this project. Thanks to the great ideas, flexibility, and, of course, the experience in the team, we have achieved a wonderful result to this day.
Merle FlorstedtCompany spokeswoman and Head of Corporate Communications Europe, Ottobock
Mehrere mobile Ansichten von Ottobock-Beiträgen zu digitaler Fertigung und Produkten für Arme und Hände

Content Management in the Cloud

The FirstSpirit cloud solution (SaaS - Software as a Service) used not only reduces maintenance and operating costs for the company but also focuses more than ever on the needs of editors. Content creation and maintenance become faster and are optimized for editing from mobile devices. With its hybrid approach, it is a scalable technology that is always up-to-date and can adapt to the future needs of the company.

Find quickly, stay long

The new showcase of the group represents clear messages and current content that can be easily found by both people and machines. This can only be achieved with a consistently user-centered approach that thinks of SEO and UX holistically. From the (URL) structure to keywords to the information content of the texts, the highest criterion is the actual added value for the readers.

The redesign of ottobock.com creates a corporate website that consistently puts users and their needs at the center. In line with an agile approach, we developed, published, and continuously expanded an MVP (Minimum Viable Product) with the Ottobock team in less than three months.

Zwei Smartphone-Ansichten der Ottobock-Karriereseite mit Themenkacheln und Entwicklungsangeboten
Tabellen zu Prothesen- und Therapieprodukten sowie ein Tablet mit der Seite „Ottobock weltweit“, daneben eine Beinprothese

Agile means: working together, on equal terms, and in manageable work packages

Representatives of Ottobock together with experts from interactive tools form an agile team.
Work is done together at interactive tools, at Ottobock, sometimes separately, or in video meetings. However, always in continuous and close coordination, for quick iterations and meaningful adjustments.

Collage aus Seiten der Ottobock-Website mit Personen in Bewegung und Produktbildern

Your contact person

What can we do for you?

Do you want to realize a digital project? Then contact us. As a reliable partner, we offer interactive brand experiences and digital complete solutions from a single source.

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