Rieter
Relaunch down to every detail: new corporate website for the Swiss hidden champion in B2B
Website Relaunch for a Swiss B2B Group
Rieter is a global leader in the market for staple fiber machinery and offers complex products and services for the spinning industry. The goal of the website relaunch: to enable international website visitors to find relevant information quickly, easily, and conveniently. A task tailor-made for our team.
Technologies:
TYPO3, Frontend
Services:
3 Business Divisions
Machines & Systems, After Sales, and Components
Rieter is a global leader in the market for staple fiber machinery and offers complex products and services for the spinning industry. The goal of the website relaunch: to enable international website visitors to find relevant information quickly, easily, and conveniently. A task tailor-made for our team.
State-of-the-art corporate website: the task
Rieter's web presence no longer matched the company's high standards. Usability, security, internationalisation and SEO were just some of the areas needing improvement.
It was time for Rieter — itself a driver of digitalisation and progress — to underline its pioneering role on its corporate website too. Both the corporate brand and the employer brand needed strengthening online, since employer branding is gaining importance in the industry right now.
TOP 5: The biggest highlights
Wide range of information
Responsive design
Product staging
Internationality: four languages including Chinese
Expanding the career and investor relations sections
The new Rieter website is designed to give our customers simple, convenient access to Rieter's world of plants, machines, components, parts and services.
Fast and relevant: how we optimised the information architecture
rieter.com is visited by a wide range of audiences: customers, investors, applicants, media representatives and more. The new three-level navigation guides all users through the site quickly and easily. A full-text search makes finding specific information easier. The homepage shows the most important facts about the company and current events at a glance. The implementation was built on a completely new technical platform using TYPO3.
Machines with depth of detail: new product staging creates clarity
Rieter's products are highly complex and stand for quality and productivity. To do them justice, we completely reimagined how they're presented on the website. The product pages now feature videos, checklists and details on how things work. Users also find downloads there, plus cross-references to aftersales and components. The website is developed further under a "continuous relaunch" approach, meaning the site is progressively expanded and adapted to users' needs.
World Wide Website: Multilingual for the Global Market Leader
Rieter has locations in 14 countries. To reach as many users as possible, the website was designed to be multilingual. In addition to the German version, you’ll also find, for example, Turkish and Chinese versions. The website can be customized in each country and populated with local content.
Content strategically expanded: career and investor relations sections enlarged
Working with Rieter, we identified two website areas as particularly important. Their content was expanded and now provides plenty of additional information for applicants and investors.
Combining tradition and innovation: Rieter company profile
Rieter's machines, systems and technology components process natural and synthetic fibres into yarns. The Swiss traditional company shapes industrial progress through strong innovative power. Rieter is the world's leading provider of systems for short-staple-fibre spinning.
The key figures at a glance:
1795
Founded in Winterthur
~ 30 %
Market share and thus market leader
17
Production sites in ten countries
3
Business divisions
Machines & Systems, After Sales, and Components
5250
Employees
Your contact person
- Martin Bugl
Project Managementsynaigy
Show phone numberShow email address
How can we help you?
Are you facing challenges similar to those faced by Rieter? Are you planning a relaunch, or would you like to reposition your brand? Talk to us. As a reliable partner, we offer interactive brand experiences and comprehensive digital solutions—all from a single source.
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