Rieter
Relaunch with every fiber: New corporate website for the Swiss hidden champion in the B2B sector
Website relaunch for Swiss B2B corporation
Rieter is a leader in the global market for staple fiber machines and offers complex products and services for spinning. The goal of the website relaunch: international website visitors should be able to find relevant information quickly, easily, and conveniently. A task tailor-made for our team.
Services:
Technologies
State-of-the-art corporate website: the task
Rieter's internet presence no longer met the company's high standards. Usability, Security, Internationalization and SEO were just some of the points that needed optimization.
It was time for Rieter– a driver of digitalization and progress itself– to also underline its pioneering role on the corporate website. The corporate brand and employer brand should be strengthened online– because Employer branding is becoming increasingly important in the industry.
TOP 5: The biggest highlights
Wide range of information
Responsive Design
Product presentation
Internationality: four languages incl. Chinese
Expansion of the careers and investor relations sections
The new Rieter website aims to provide our customers with easy and convenient access to the world of Rieter's systems, machines, components, parts, and services.
Quick and relevant: How we optimized the information architecture
Various target groups visit rieter.com: customers, investors, applicants, media representatives, etc. The new three-level navigation guides all users quickly and easily through the website. A full-text search makes it easier to find specific information. The homepage provides key facts about the company and current events at a glance. The implementation took place on a completely new technical platform with TYPO3.
Machines with detail: New product presentation creates overview
Rieter's products are highly complex and stand for quality and productivity. To do justice to the products, we have completely re-staged them on the website. The product pages now feature videos, checklists, and details on functionality. Users can also find downloads and cross-references to aftersales and components. The website is being further developed in "Continuous Relaunch". This means that the site is gradually expanded and adapted to the needs of the users.
World Wide Website: Multilingual for the world market leader
Rieter is present in 14 countries. To appeal to as many users as possible, the website has been implemented multilingual . Besides German, you will also find, for example, a Turkish and a Chinese version. The website can be individually expanded and filled with local content in each country.
World Wide Website: Multilingual for the world market leader
Rieter is present in 14 countries. To appeal to as many users as possible, the website has been implemented multilingual . Besides German, you will also find, for example, a Turkish and a Chinese version. The website can be individually expanded and filled with local content in each country.
Content strategically expanded: Career and investor relations areas enlarged
In collaboration with Rieter, we identified two website areas as particularly important. They have been content-wise expanded and now hold many additional information for applicants and investors.
Connecting tradition and innovation: Rieter company profile
Rieter's machines, systems, and technology components process natural fibers and synthetic fibers into yarns. The Swiss traditional company shapes industrial progress through high innovative strength. Rieter is the worldwide leading provider of systems for short-staple fiber spinning.
Key figures at a glance:
The key figures at a glance:
1795
founded in Winterthur
~ 30 %
market share and thus market leader
17
production sites in ten countries
3
business areas
Machines & Systems, After Sales, and Components
5250
Employees
Your contact person
- Martin Bugl
Project Managementsynaigy
Show phone numberShow email address
What can we do for you?
Facing similar challenges as Rieter? Planning a relaunch or want to reposition your brand? Talk to us. As a reliable partner, we offer interactive brand experiences and complete digital solutions from a single source.
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