Service Design für die Sparkasse
Greater Customer Engagement Through Service Design
Our services
About the Sparkasse
With more than 50 million customers, Sparkasse is one of Germany’s largest financial service providers. In addition to its strong regional roots, Sparkasse is particularly known for its customer-centric approach. Using user-centered methods, interactive tools ensures that customers experience the same level of service they’re accustomed to in their branches - even when banking digitally - on any device.
Usability-Test zum Redesign von sparkasse.de
The website www.sparkasse.de serves as a central information portal for Sparkasse customers and as a gateway to its highly trafficked online banking platform. To align the site with the new corporate design, Sparkasse is completely revamping its design. Immediately following the relaunch, we will conduct a series of usability tests in which we will work with test participants to evaluate the new design for acceptability, clarity, and efficiency.
Optimisation for greater customer proximity
In our integrated UX lab, we have customers of different age groups carry out typical tasks on the website. In interviews, they then describe their impressions to our usability experts. The result: test participants rate the new design positively overall and find their way around well. Our tests confirm that the new design has a positive effect on the perception of the Sparkasse brand – users perceive the website as new and modern.
Elements, wording and interactions that weren't intuitively understandable, Sparkasse optimises based on our recommendations following the test. This creates an all-round positive user experience across all devices.
Service design – usability optimisation for customer-friendly banking
In expert reviews, our usability experts from design, concept and editorial analyse the content and structure of the finance portal to simplify usage and improve the user experience. Based on the reviews, we develop prototypes that reflect the most important optimisation measures. The result of the usability optimisation is new banking processes that are simple and easy to understand – with a positive effect on the Sparkasse's digital brand experience.
Learn more about our performance as an agency in the field of service design.
Your contact person
- Marcus Völkel
Consultingsynaigy
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