Toll Collect
Digital Landscape
Toll Collect sets new standards: A modern digital landscape for intelligent mobility
Since 2005, Toll Collect has operated one of the largest toll systems in the world. With over 100 billion euros transferred to the federal budget since then, the company makes a central contribution to the financing of the federal highways and mobility in Germany. The distance-based collection of truck tolls, differentiated according to CO₂ emissions, pollutant, and weight classes, relieves the environment through its steering effect. Thus, the toll makes an important contribution to the achievement of climate goals. Since 2018, Toll Collect has been a federal company, using its core competencies to take on new tasks in the interest of the federal government. Since the beginning of 2024, Toll Collect has also supported the development of the Deutschlandnetz, with which the federal government ensures a nationwide fast charging network for electric vehicles across the country.
With around 700 employees at six locations, Toll Collect offers reliable technology and infrastructure solutions for efficient and sustainable mobility.
Our Services:
The new corporate website succeeds in making our solutions, competencies, and values visible.
The Challenge
As the operator of one of the world's largest toll systems, Toll Collect faced the complex task of redesigning its digital presence. This was not only a legal requirement but also a strategic challenge to provide a user-friendly platform for all target groups — from B2B customers to service partners to potential employees. At the same time, the company's broad competencies should become more visible to politics, the public, and new business partners. The digital realignment should also strengthen the Toll Collect brand and employer brand to be perceived as an attractive technology partner and employer in the long term.
Our Solution Approaches
At the center of the project was the development of a new, low-barrier design that encompasses all digital offerings from Toll Collect. This included the development of a comprehensive design system including a pattern library, which was gradually rolled out to the business/toll website, customer portal, as well as the service partner portal and the hybrid service partner app. To better stage the Toll Collect company and employer brand, a new corporate website was also created, which separates company content from the toll website. The toll website remains the central point of contact for users who need specific services related to truck tolls. The corporate website, on the other hand, focuses on the employer brand, offering deeper insights into the company and showcasing the people behind Toll Collect. Additionally, the corporate website conveys the company's broad spectrum of competencies to politics, the public, and potential new clients and business partners – from the construction and operation of control infrastructures to traffic and usage data acquisition and analysis. The strategic role of Toll Collect in promoting transport transformation is also made tangible here. With the redesign of the digital platform, Toll Collect aims to gradually make core content accessible without barriers and to make its role as a reliable technology partner in the mobility and infrastructure sector more visible.
The Results at a Glance
As part of the relaunch, Toll Collect's digital offerings were gradually optimized in terms of digital accessibility and comply with the Web Content Accessibility Guidelines (WCAG 2.1). A unified design system ensures a consistent visual language across all platforms. The Toll Collect brand portal enables efficient implementation and further development of digital products. A clear focus was achieved by separating content: The toll website covers specific technical topics and services related to the toll business, while the corporate website serves as a flexibly expandable platform for the career section and new tasks. Toll Collect positions itself as an enabler of smooth, efficient, and sustainable mobility – putting the benefit of its digital offerings front and center.
A New Design System for a Strong Brand
The user interface of Toll Collect's digital products was completely redeveloped based on a new, uniform design language . The toll website, customer portal, service partner portal, and hybrid service partner app (iOS/Android) received a user-friendly UX/UI design, which considers essential aspects of low-barrier design . The new design system, which defines all basic elements of the visual identity such as logo, colors, fonts, icons, buttons, image style, as well as navigation and interaction principles, serves as the hub of the corporate design. The system is atomized, usable across projects, and enables efficient collaboration in the development of digital and classic products.
To simplify access for all employees, the design system is documented in the new Toll Collect brand portal . This brand portal serves as a "Single Point of Truth" and integrates comprehensive guidelines for corporate design, traditional media, digital applications, as well as libraries for UX/UI and frontend. The portal is supplemented by wording guidelines that ensure consistent brand communication. This robust foundation ensures consistency in look and feel and improves brand experience across all channels.
We are pleased to have been accompanying Toll Collect for many years in a trusting partnership in the further development and expansion of digital platforms and online design. Together, we rely on a strong design system and modern technologies for a future-proof digital presence.
Digital Accessibility – an Ongoing Process
As a federal company, Toll Collect is committed to designing all digital offerings barrier-free in accordance with the requirements of the BITV. This requires a thoughtful approach that begins in the design process, continues in the front-end implementation, and is ensured through comprehensive testing. The focus on accessibility not only benefits people with disabilities – it improves usability and accessibility for everyone. Thus, accessibility becomes an integral part of an inclusive and high-quality digital offering.
We are continuously developing our digital offerings towards accessibility – this strengthens the user experience for everyone and underscores our understanding of digital participation.
Content & SEO: Making data and services visible through targeted content
The newly developed content communicates Toll Collect's complex services and competencies in an objective and appealing manner. The content was specifically revised to clearly and appropriately present complex services such as the toll system, the SID, or the truck traffic portal.
The corporate website thus creates low-threshold access to central offerings – for the public, politics, administration, and potential employees. At the same time, it promotes understanding of Toll Collect's role as a technology partner in public service.
Agile working with modern tools
The collaboration in the project was agile based on Scrum and supported by the use of modern tools. Jira and Confluence served efficient collaboration and project-related documentation. The design was created in Figma, a cloud-based tool used for collaborative design processes as well as for easy prototyping. A pattern library in Storybook was used for frontend development. Frontend patterns were also integrated into the Frontify-based brand portal, which serves as a central resource for consistent implementation.
The results at a glance
The corporate website enhances the visibility of Toll Collect as an employer and service provider for digital infrastructure projects.
The design system promotes consistent brand communication across all platforms.
Accessibility and user-friendliness have been further improved – focusing on sustainable development and legal compliance.
Your contact person
- Miriam Hülßner
Project Managementsynaigy
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What can we do for you?
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