Relaunch TopTarif
TopTarif – Comparison Portal of the Next Generation
TopTarif | Portal Relaunch
TopTarif is one of the leading German comparison portals on the internet for simple and convenient tariff comparison. At toptarif.de, consumers can research current tariffs and offers for electricity, gas, insurance, finance, DSL, and mobile communications, and switch directly to a new provider if desired. Interactive tools has now taken over the user-centered redesign of the portal for the Berlin company as a digital lead agency – from consulting and strategy to UX research and usability tests up to concept and design.
Our Services
Make 3 yours - 3 individual offers for the user
The new portal from TopTarif.de fundamentally sets itself apart from all previous comparison portals. Whether electricity, gas, or insurance – instead of a simple list of tariffs, the new portal showcases three individually calculated offers from several thousand tariffs clearly and individually. From the homepage, the user can reach their goal with just a few clicks and receive all relevant information at a glance. The offers are based on need-based inputs – the user can choose between the cheapest offer, the best price-performance ratio, or the tariff with the best ratings from other users. This makes it quick and easy to find the right offer.
The TopTarif team focuses together with us on the needs and expectations of young, online-affine consumers. With the relaunch, the comparison portal positions itself anew in the market and puts the user and their wishes even more in the spotlight.
Design Thinking and User-Centered Solutions
Fresh and visually striking, the web presence mainly targets a younger audience. Their needs and expectations are optimally fulfilled by the innovative and individual comparison portal. In Design Thinking workshops, we developed personas, user stories, interactive prototypes, and a new tone of user engagement together with TopTarif. These were tested and improved in several usability tests in the agency's own lab with dozens of participants – until an optimal result from the user's perspective was achieved. A result that is immediately understood by the target group, is fun to use, and has a sustainable impact. Thus, the joy of use is the focus of the user experience – as a perfect combination of function, content, and design.
The innovative and individual tariff comparison very well meets the needs and expectations of a young and online-affine target group. In a Design Thinking workshop, the interactive tools team developed an interactive prototype together with us beforehand. It was tested and improved in several usability tests in the agency's own lab with participants – until an optimal result from the user's perspective was achieved. We are very satisfied with the result because the target group understands it immediately and it is fun to use.
Agile Approach: Teamwork Between Agency and Customer
Agile methods are an essential part of this project. Therefore, we integrate the customer as a Product Owner into the work process, allowing them to participate in internal meetings, usability tests, sprint planning, and reviews. This gives them an overview of the development stages, allows them to prioritize tasks, accept (interim) results, and provide new input – which we implement directly in sprint-based work phases. Interactive prototypes are created in this process, which are tested with target group participants in our usability lab. This way, TopTarif is close to the production process and we can jointly adjust the project requirements. This is how we find solutions that fully meet the customer's targets.
Your Contact Person
- Marcus Völkel
Consultingsynaigy
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