TopTarif Relaunch
TopTarif – next-generation comparison portal
TopTarif | Portal relaunch
TopTarif is one of Germany’s leading online comparison portals, making it easy and convenient for consumers to compare rates and service plans. On toptarif.de, users can research current rates and offers for electricity, gas, insurance, finance, DSL, and mobile services, and, if desired, switch directly to a new provider. As the company’s digital lead agency, interactive tools was responsible for the user-centered redesign of the portal for the Berlin-based company, covering everything from consulting and strategy to UX research, usability testing, concept development, and design.
Our services
From 3 make yours - 3 individual offers for the user
The new TopTarif.de portal stands apart fundamentally from all previous comparison portals. Whether electricity, gas or insurance – instead of a plain list of tariffs, the new portal presents three individually calculated offers from several thousand tariffs in a clear, personalised way. Starting right from the homepage, users reach their goal in just a few clicks and get all the information relevant to them at a glance. The offers are based on needs-related inputs – users can choose between the cheapest offer, the best value for money, or the tariff with the best ratings from other users. This makes it quick and easy to find the right offer.
The TopTarif team, together with us, focuses on the needs and expectations of young, online-savvy consumers. With the relaunch, the comparison portal repositions itself in the market and puts the user and their wishes even more clearly at the forefront.
Design thinking and user-centered solutions
Fresh and visually distinctive, the website appeals above all to a younger target audience. Their needs and expectations are optimally met by the innovative and individual comparison portal. In design thinking workshops, together with TopTarif we developed personas, user stories, interactive prototypes and a new tonality for addressing users. These were tested and improved across several usability tests in the agency's own lab with several dozen test subjects – until an optimal result was achieved from a user's perspective. A result that's immediately understood by the target audience, is enjoyable to use and has a lasting effect. This means the joy of use is at the centre of the user experience – as the perfect combination of function, content and design.
The innovative and individual tariff comparison meets very well the needs and expectations of a young and online-savvy target audience.In a design thinking workshop, the team from interactive tools worked with us in advance to develop an interactive prototype. It was tested and improved in several usability tests in the agency's own lab with test subjects – until an optimal result was achieved from the user's perspective. A result we are very pleased with. Because the target audience understands it immediately and enjoys using it.
Agile approach: teamwork between agency and client
Agile methods are an essential part of this project. That's why we integrate the customer as product owner into the work process, so they take part in internal meetings, usability tests, sprint plannings and reviews. This gives them an overview of the development status, lets them prioritise tasks, sign off (interim) results and provide new input – which we implement directly in sprint-based work phases. This produces interactive prototypes, which are tested in our usability lab with participants from the target group. This way TopTarif stays close to the production process and together we can adjust the project's requirements. This way we find solutions that fully meet the customer's objectives.
Your contact person
- Marcus Völkel
Consultingsynaigy
Show phone numberShow email address
Let's talk about your project.
Every project you see here started with a simple conversation. Send us a quick note explaining what it's about. We'll figure out the rest together.
Please accept the corresponding cookies to view this embedded content.