Traton
Revamp of the Corporate Website
The Corporate Website of the Traton Group
With its four leading brands, the TRATON GROUP is a key player in transportation and one of the world's leading manufacturers of commercial vehicles. In cooperation with the communications agency Palmer Hargreaves, interactive tools has now accompanied the company in the revamp of its corporate website—from consultation to technical implementation. The result is a modern and forward-looking digital presence that allows the TRATON GROUP's full innovative power to be user-friendly. The technical foundation of the corporate website is the efficient and flexible CMS Magnolia.
Technologies:
Magnolia CMS, Storybook
Our Services:
About Traton
The TRATON GROUP, with its brands Scania, MAN, Navistar, and Volkswagen Truck & Bus, is one of the world's leading manufacturers of commercial vehicles. Its wide range of trucks, buses, and light commercial vehicles, as well as a comprehensive range of spare parts and customer services, significantly shape mobility in the modern world. Additionally, the TRATON GROUP offers its customers a variety of financial services in the commercial vehicle sector. With a total of 33 production and assembly sites in Europe, North America, Latin America, and Africa, the TRATON GROUP is globally present. Moreover, the brands Scania, MAN, Navistar, and Volkswagen Truck & Bus maintain regional product centers, sales offices, and research and development facilities in numerous countries worldwide. The headquarter of TRATON SE is located in Munich, Germany.
More Than the Sum of Its Parts
The digital presence of the TRATON GROUP must unite several aspects: represent the company in its full innovative power and at the same time make the diversity of the sub-brands and offered services tangible for users in an accessible way. In particular, the individual positioning of the brands Scania, MAN, Navistar, and Volkswagen Truck & Bus should be emphasized to highlight their uniqueness and contribution to the overall success of the TRATON GROUP. The corporate website spans a flagship brand over the individual product brands. As part of the project, a revamp of the site was planned to update the entire online presence with a
new, fresh design . The goal was to adapt the website to the new corporate look of the company and to create an overall contemporary and more user-friendly appearance. Additionally, the website should reflect Traton's
long-term corporate vision - a vision that addresses the challenges of the future: from sustainability to decarbonization to digital transformation. The focus was on making this forward-thinking approach tangible in a digital environment and providing users with insights into sustainable initiatives and innovative solutions with which the TRATON GROUP actively drives and shapes the mobility industry. Technically Up to Date
In close collaboration with Palmer Hargreaves, interactive tools took over the technical consultation, evaluation, and implementation of the revamp. Our goal: to modernize the existing
digital infrastructure and bring it technically up to date. The focus was on revising the front and back end and updating the forward-thinking CMS Magnolia .More about Magnolia
The technical foundation of the corporate website is the efficient and flexible CMS Magnolia. With its user-friendly interface and flexible architecture, Magnolia offers a variety of features to easily create, edit, and publish content. With features like workflow management, personalization, and multisite management, the CMS is a popular choice for scalable and user-friendly web presences. As a Magnolia Gold Partner, interactive tools implements extensive projects with Magnolia.
As part of the project, not only should the company's new corporate look be reflected, but a complete appearance should be created that intuitively meets the needs of users. Besides the comprehensive update of the Magnolia CMS, a
refactor of the tool stack used was also carried out. By replacing older front-end technologies with modern solutions like Storybook, the new corporate website was not only made more powerful and secure but also ready for future requirements .To optimize the performance and security of the website and keep it up to date, comprehensive maintenance work was carried out in parallel to the concept and design phase. Java and Magnolia were updated to the latest LTS versions to ensure that the website always keeps pace with the latest technological standards. The modernization of the technical infrastructure now enables
seamless usage experiences on various levels and increases the future-proofing of the website. Efficiency and Consistency through a Pattern Library
After successfully updating the Magnolia CMS and refactoring the tool stack, the revised UI components were migrated into the
Pattern Library "Storybook" . The pattern library functions as a central hub for managing and showcasing UI elements, modules, and templates used throughout the website's digital ecosystem. Using a pattern library not only increases efficiency but also consistency and scalability of digital design . In the future, new UI components can be effortlessly added and updated without disrupting the overall harmony of the design.The new website is thus ready for
quick adaptation to changing requirements while simultaneously ensuring consistent user experiences . Sustainability at the Core
The website revamp marks another step in TRATON's efforts to anchor sustainability as a fundamental component of its corporate strategy. Under the motto
"Transforming Transportation Together. For a sustainable world" , the company aims to not only define sustainable action as a goal but also actively implement it. The website provides insight into the sustainable initiatives and innovative solutions that the company uses to actively drive and shape the mobility industry.Career Opportunities in the Spotlight
The corporate website also reflects the company's commitment to its employees. With a focus on
diversity, inclusion, and personal growth . TRATON Group creates an inspiring work environment where employees can fully develop their potential. The career section of the website offers exciting insights into the diverse and innovative corporate culture and invites interested professionals—from young talents to experienced professionals—to become part of a global team that shapes the future of mobility.
A website for the future of mobility
The corporate website reflects TRATON GROUP's commitment to themes such as innovation and sustainability. Through its modern appearance, it not only highlights the diversity of different sub-brands , but also provides users a place to access the desired information across companies.
With a clear focus on topics like sustainability and employer branding, the website helps position TRATON GROUP as a leading player in the commercial vehicle sector and makes its diversity and innovative strength easily accessible. Additionally, the digital refresh underscores TRATON's long-term corporate vision to face future challenges. Through the holistic integration of sustainability and career topics, the website solidifies the group's importance in the mobility sector and establishes the company as a pioneer in its field.
Moreover, the website offers enhanced communication in the "Investor Relations" area to provide visitors with transparent insights into the group's financial services. TRATON Financial Services includes offerings from Scania Financial Services and Navistar Financial Services, providing a wide range of financial services such as dealer and customer financing as well as leasing and insurance products. These offerings are extensively presented on the corporate website to give shareholders and potential investors a comprehensive view of the company's structure and financial activities.
Your contact person
- Niels Ottens
Project Managementsynaigy
What can we do for you?
Are you facing similar challenges as the TRATON Group? Planning a relaunch or want to reposition your brand? Talk to us. As a reliable partner, we offer interactive brand experiences and digital turnkey solutions from a single source.
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