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The TRATON GROUP's digital presence has to bring several things together: representing the company in its full innovative strength, while making the

As part of the project, a refresh of the site was planned to update the entire online presence with a new, fresh design. The aim was to align the website with the new corporate look of the company and create an overall more contemporary, user-friendly presence.

In addition, the website is meant to reflect Traton's long-term corporate vision – a vision that rises to future challenges: from sustainability and decarbonisation through to digital transformation. The focus here was on bringing this forward-looking approach to life in a digital environment and giving users insight into the sustainable initiatives and innovative solutions with which the TRATON GROUP is actively driving and shaping the mobility industry.

Working closely with Palmer Hargreaves, interactive tools handled the technical consulting, evaluation, and implementation of the Rebrush project. Our goal: to modernize the existing digital infrastructure and bring it up to the latest technical standards. The focus was on revamping the front-end and back-end and updating the cutting-edge Magnolia CMS.

The project aimed not only to reflect the company’s new corporate identity but also to create an overall user experience that intuitively meets users’ needs. In addition to a comprehensive update of the Magnolia CMS, the tool stack was also refactored. By replacing older front-end technologies with modern solutions such as Storybook, the new corporate website was not only made more powerful and secure but also prepared for future requirements.

To optimize the website’s performance and security and keep it up to date, extensive maintenance work was carried out in parallel with the concept and design phase. Java and Magnolia were updated to the latest LTS versions to ensure that the website always keeps pace with current technological standards. The modernization of the technical infrastructure now enables seamless user experiences across various levels and enhances the website’s future-proofing.

Following the successful update of the Magnolia CMS and the refactoring of the tool stack, the revised UI components were migrated into the "Storybook" pattern library. The pattern library acts as a central hub for managing and presenting UI elements, modules and templates used across the website's entire digital ecosystem. Using a pattern library not only boosts efficiency overall but also delivers greater consistency and scalability in digital design. Going forward, new UI components can be added and updated effortlessly without disrupting the overall harmony of the design.

The new website is thus equipped for rapid adaptation to changing requirements, while also guaranteeing consistent user experiences.

The website refresh marks a further step in TRATON's drive to embed sustainability as a core part of its corporate strategy. Under the motto "Transforming Transportation Together. For a sustainable world", the company aims not just to define sustainable action as a goal, but to actively deliver on it. The website offers a look at the sustainable initiatives and innovative solutions with which the company is actively driving and shaping the mobility industry.

The corporate website reflects the TRATON GROUP's commitment to topics such as innovation and sustainability. Through its modern appearance, it not only highlights the diversity of the various sub-brands, but also gives users a place where they can access the information they need across the whole company.

With clear focus on themes such as sustainability and employer branding, website help position TRATON GROUP as leading player in commercial vehicle sector and make its diversity and innovative strength easily accessible. Digital rebrush also underscore Traton‘s long-term corporate vision to face challenges of future. Through holistic integration of sustainability and career topics, website cement group's significance in mobility sector and establish company as pioneer in its field.

In addition, the website offers enhanced communication in the area of "Investor Relations" to give visitors transparent insights into the group's financial services. TRATON Financial Services encompasses the offerings of Scania Financial Services and Navistar Financial Services and provides a broad range of financial services such as dealer and customer financing as well as leasing and insurance products. These offerings are presented in detail on the corporate website to give shareholders and potential investors a comprehensive insight into the company structure and financial activities.