Vector

As part of the collaboration, we developed the new Vector Software Quality Platform vector-softwarequality.com, revamped the product pages of the corporate website vector.com and designed a consistent, strong brand presence for the Consumer Electronics Show (CES), one of the world's leading technology fairs. These projects collectively contribute to further developing Vector's digital strategy, increasing reach, and enabling sustainable lead generation.

With the new web platform Vector Software Quality (SQ), Vector took on the challenge of making its highly specialized software solutions known outside the automotive industry. While the corporate website vector.com is primarily aimed at engineers in the automotive sector, the SQ site was intended to specifically address software developers from other industries – particularly from aviation, industrial automation, and other high-tech sectors.

A successful digital presence begins with a deep understanding of the target group. As there was no existing data base, we initially conducted interviews with potential customers to better understand their challenges, ways of working, and information needs. In parallel, we analyzed which terms are used in Google searches when companies look for solutions to improve software quality – for instance, for test automation, code analysis, or compliance with quality standards. Based on these insights, we developed a targeted SEO strategy that ensured developers encountered the SQ website already in the problem-solving phase – not only at the point of making a purchase decision.

Building on this, we designed the website with a user-centered information architecture and UX – strategically aligned with SEO optimization. The goal was to develop clear and intuitive user guidance that would lead software developers as quickly as possible to the information relevant to them. The content was aimed at addressing typical pain points of the target group while simultaneously showcasing Vector's competence in software quality.

To visually optimally address the new target group, we developed a new corporate design specifically for the website and overall presence: modern, fresher, and more targeted to the audience, but still in line with Vector's brand identity. An adapted color palette, new typography, and revised graphic design ensured an appealing and industry-specific user experience.

Another important aspect was the definition of the tone of voice. In workshops, we developed linguistic guidelines tailored to the needs of the new target group. While Vector's main site is strongly technical and aimed at engineers in the automotive industry, the new SQ website adopts a more direct, precise, and developer-friendly tone that clearly conveys Vector's expertise. While the qualitative insights from the interviews provided valuable insights into the target group, continuously collected analytics data complement the long-term optimization of the platform. A specially developed tracking concept ensures that all relevant performance indicators (KPIs) are captured and systematically evaluated in collaboration with Vector. This data-driven approach allows the measurement of the effectiveness of landing pages and their performance to be optimized in the long term.

In another project, the focus was on Vector's trade fair presence at the Consumer Electronics Show (CES) in Las Vegas. The goal was to convey a convincing and unified brand message. As one of the world's most significant technology fairs, CES offers an ideal platform for innovative software and electronics solutions.

Our goal was to strengthen the company's presence with comprehensive trade fair branding. We developed a consistent design concept for the entire trade show appearance, from physical stand elements to digital support. Based on the given key visual, a moving car with a data carpet, our creative team developed the appropriate design for analog and digital touchpoints.

For the analog presence, we designed UI designs for interactive displays, trade show stand signage, and print materials such as brochures. At the same time, we created digital communication tools, including a related landing page and LinkedIn templates, to optimally extend the trade fair presence online.

The result was a coherent, professional trade show appearance that created high recognizability and visually underscored Vector's innovative strength. Through the close coordination of all design elements, the design seamlessly integrated into the brand identity while simultaneously setting new accents. The clear visual language and strategic digital support ensured maximum attention and measurably increased lead generation at the CES.