Conversion Optimisation – interactive tools at the UX Congress

The current case study of an energy provider shows how the online contract journey and the after-sales service portal are optimised using user-based test results from our in-house UX lab.

UX researchers, concept developers, designers and content managers work together across disciplines, and the client receives a product that users intuitively understand and operate – a product geared towards the best possible conversion rate.

On 6 and 7 October in Frankfurt, industry experts meet annually at the UX Congress. Top speakers address current questions on the best possible design of digital products and discuss trends and challenges.

interactive tools is a digital agency based in Berlin and Munich. We develop interactive brand experiences with Joy of Use, the maximum of positive user experience. Owner-managed. All from a single source. With 60 employees in consulting, development, design, concept, usability, content and editorial. Right in the heart of Berlin.

UX and usability tests take place in our own UX lab. Our expertise is based on thousands of UX test sessions in testing and consulting projects that we have carried out since 1999 for clients such as enercity, Bosch, Deutsche Telekom, IKEA, Liebherr, Stiftung Warentest, Sparkasse and many others.

You can find more information about UX-Congress here.

Both in our work for clients and in collaboration within the team, people and their needs are the most important thing to us. This means we do everything we can to ensure our employees can work optimally. Specifically, that means: flexible working hours, home office, time off and adjustments to new circumstances are a given for us. Because if our team isn't happy, neither is the client side.

We aren't afraid to try new things if they support our pursuit of greater environmental protection, economic sustainability and social justice. We try to make our work better and more sustainable step by step. Here you can read how we tackle the topic of sustainability in concrete terms.

We see our work as an opportunity to keep learning constantly. In projects, from colleagues, through webinars and workshops, through individual research or through a mistake – the people at interactive tools enjoy learning from these situations in order to grow together. Digital media evolve extremely fast and continuously. So we're never done learning.