"Empathetic personalisation based on digital body language" – video contribution

Here you can watch the talk from the E-Commerce Arena. Experience the empathetic form of online personalisation. Our goal: to bring the last advantage of bricks-and-mortar retail into e-commerce.

On 9 March 2022, we took part in the E-Commerce Arena, launched in cooperation with the IAW trade fair, the international order fair for promotional goods and impulse items. The E-Commerce Arena programme addresses the needs and challenges of small and medium-sized businesses. Under the motto “hands-on e-commerce”, the focus is on conveying facts, information and concrete tips that deliver immediate business results. With our talk “Empathetic personalisation based on digital body language” and our solution www.brytes.de, we showed retailers how to use personalisation quickly and pragmatically to boost conversion.