Study: digital potential for energy companies
How energy companies unlock the full digital potential for their customers.
2 min read
Exclusive study for decision-makers in the energy sector
Take part in the study now and receive an individual analysis of your digital landscape, plus best practices and differentiation potential compared to the competition.
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Increase in electricity customers' willingness to switch in the last year. (Source: Bundesnetzagentur)
+33 %
Of all customers consider an outstanding customer experience a decisive factor in their purchase decision. (Source: PwC)
73%
Our methodology – your advantage
We analyse the online presence of participating companies free of charge in three steps:
1. Benchmark and market comparison
We research current standards and minimum requirements as well as trends for complex platforms.
2. Expert analysis
Our experts analyse your digital landscape and compare the data with the market insights from step 1. This quickly tells us how competitive your digital service is.
3. Change of perspective
From the perspective of different user groups, we identify the needs of your potential customers and employees, as well as the strengths and weaknesses of your digital offering and potential for optimisation.
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Interested in taking part in our study? Then get in touch with us:
More market dynamics: why it's more important than ever not to give away digital potential.
In times of volatile electricity prices, customers' willingness to switch also changes. Alongside comparison portals, utility companies' digital presences remain important sales drivers in the market. Yet these often lag behind modern possibilities and customer expectations in terms of usability and service quality.
- Nico Hübner
Consultingsynaigy
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