Vallourec relies on interactive tools
2 min read
New target audiences and more leads: Vallourec, the leading manufacturer of seamless steel tubes, trusts interactive tools with the content strategy for its iTube® portal and B2B webshop.

Vallourec is a manufacturer of seamless steel tubes and specific pipe applications, used primarily in energy markets but also in other industrial sectors such as mechanical engineering, construction and the automotive industry.
Vallourec employs more than 20,000 people and has production facilities in more than 20 countries worldwide. For the new iTube® portal and the connected B2B webshop, Vallourec now relies on interactive tools to activate new target groups and generate leads with the right content strategy.
About us
interactive tools is a digital agency based in Berlin and Munich. We put user needs radically at the centre. With 20 years of market experience, we've specialised in usability testing, usability optimisation, service design and joy of use.
We run our own usability lab, integrated into our production processes. Our range of services covers UX and UI design, usability testing, strategy & consulting, content and digital marketing, web development and analytics. Our clients include Sparkasse, DKB, TopTarif, mobile.de, immowelt and Stiftung Warentest.
Your contact person
- Marian Gertheim
Consultingsynaigy
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