Böllhoff | DXP
A digital world of connections with a radical focus on users and customers.
Böllhoff Digital Experience Platform
Um auch digital möglichst nah an den Kunden zu sein, arbeitet Böllhoff seit 2020 mit interactive tools zusammen. Gemeinsam entwickelten wir mit der neuen Corporate Website die Grundlage für einheitliche und nahtlose Kundenerfahrung und arbeiten weiter daran, die Verbindung zu Nutzern und Kunden zu optimieren.
Technologien:
Typo3, Frontend
Unsere Leistungen
About Böllhoff
The Böllhoff Group is a global partner for 360° fastening technology, offering assembly and logistics solutions. As a family-owned company, Böllhoff is known for its customer focus and innovative strength.
Our Approach: Develop a vision, establish a technical foundation, and continue to develop it using an agile approach
We work with Böllhoff using an agile approach, with implementation carried out in sprints, which allows for quick adjustments. To identify the key challenges and plan our approach, we began with an initialization phase. This was followed by the relaunch of the website as a Digital Experience Platform and its ongoing development and internationalization.
Phase 1:
Initialization
Phase 2:
Platform relaunch
Phase 3:
Internationalization
Initialisation: identify requirements and develop a target vision
In 2020 our collaboration with Böllhoff started with a series of workshops. Together we gathered the requirements for Böllhoff's digital communication. Stakeholders from corporate, marketing and sales were brought together and all perspectives examined. Together we developed a target vision, created the scoping for the project course and drafted an initial idea of the look & feel of the new digital platform. Customer needs were always at the centre:
What information do different user groups need? How do users navigate the digital offering? Which expectations must we meet?
In the end, we have a precise idea of the scope and sequence of our tasks – and a clear target picture:
Implementation: relaunch of corporate website into a digital experience platform
Our mission in relaunching Böllhoff's corporate website was to make the brand tangible and to accompany, inspire and activate users optimally along the customer journey. For this we need a technical foundation that makes it possible to deliver localised content and provide customers with the information they need.
Our team develops the concept and design for Böllhoff's new corporate website. The project is being implemented with TYPO3 based on highly modular pattern libraries. The libraries not only provide an overview of all defined elements, they're the foundation for developing the digital platform and the pivot point for future optimisations.
The presentation of the products receives particular attention when rethinking the website. Böllhoff products are highly complex – content requiring explanation must be presented in a technically correct and understandable way. Users also want a quick overview and intuitive navigation. Thanks to clear modules, filter options and a product advisor tool, customers now find exactly the solutions that match their requirements. Emotional success stories provide in-depth information, and clear communication of next steps creates seamless conversion.
The careers area was also reworked. Together with Böllhoff we built a central content hub for all careers communication. Target-group messaging was tuned to entry level and the matching candidate journey. Applicants can find out about benefits and the working environment. The transition to applicant tool rexx is seamless — both for users and technically.
Internationalisation: targeted content delivery and closer customer proximity
As the project progresses further, the website will continue to be expanded, third-party systems connected, and new language and country variants made available. At the start of the internationalisation effort, several workshops were held with key stakeholders. We reviewed options regarding various editorial requirements and defined processes. It was important to design a smart technical solution that meets all requirements. The goal is to roll out the Böllhoff website in 25 countries in 16 different languages. Not all products are available in all countries, so content must be selectable and publishable specifically per country.
With the new digital experience platform, Böllhoff is well prepared for future requirements. The new technical foundation allows the company to be even closer to customers and applicants.
Your contact person
- Meike Bölts
Consultingsynaigy
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