Bosch – Advanced web analytics for the global conglomerate

Which tool do we actually need for an adequate, sustainable KPI concept to analyse our web presence? With this question in mind, our customer Bosch commissioned us in 2012 to support the tender process for the right tool. The implementation followed the next year, and Webtrends 7 was introduced as the tracking tool in a joint effort.  

As the collaboration continued, there were further tender phases to keep the systems in line with current requirements. Every pitch that took place in this context was supported by our expertise. Our advisory role was necessary here because the tracking tool was to be used globally and consistently by all business units in future.  

Since 2018 we have supported the business units in the analytics context with their use of Google Analytics and Google Tag Manager. Because we are a Google Analytics certified company and always up to date, Bosch can always draw on all the latest Google features.  

Since the start of the project we have also been responsible for designing customer-specific analytics dashboards and act as the interface between the marketing and IT departments. This also includes designing relevant KPI packages together with the subsequent implementation guidance.