Bosch – Advanced Web Analytics for the global conglomerate

Which tool do we actually need for an adequate and sustainable KPI concept to analyze our web presence? In the context of this question, our customer Bosch commissioned us in 2012 to support the tender for the appropriate tool. The implementation was realized the following year, and Webtrends 7 was introduced as a tracking tool in collaboration.

In the further course of the collaboration, there were additional tender phases to continuously adapt the systems to current requirements. All pitches that took place in this context were supported by our expertise. Our advisory role was necessary in this case because the tracking tool should be used globally and uniformly by all business units.

Since 2018, we have been supporting the business units in the analytics context with the application of Google Analytics and the Google Tag Manager. Since we are always up to date as a Google Analytics-certified company, Bosch can always access all new Google features.

Since the start of the project, we are also responsible for the customer-specific design of analytics dashboards and act as an interface between the marketing and IT departments. This also includes the conception of relevant KPI packages with subsequent implementation instructions.