Immowelt
Find properties with the test winner: The real estate portal with user-centric focus
Immowelt portal relaunch and user-centric consulting
Immowelt.de is one of the leading real estate portals in Germany. The e-commerce website is characterized by high-quality listings and precise search results.
We have been supporting Immowelt for more than twelve years with a focus on user-centric approach. We conducted the relaunch of immowelt.de based on the results of usability tests. During the implementation, intuitive usability and positive user experiences were particularly important to us.
After over a decade of intensive collaboration, we have come to know structures, accompanied changes, and accepted challenges. As external consultants, we bring together different disciplines and provide impulses and perspective shifts with individually developed workshop formats for Immowelt. We are currently advising Immowelt regarding internal processes. Our focus is the Customer Experience in the context of branding and innovation.
Our Services
Relaunch of the Immowelt portal – Users at the center
In the context of the relaunch of immowelt.de, we consistently put the needs of the users at the center. Some of the most important innovations for the portal were:
The interaction concept, which was developed based on the results of usability tests
A new, appealing, responsive interface design
The new information architecture – consistently tailored to the users
The optimized search process
The prominent placement of the existing search
An interactive function bar, which allows users to make collective inquiries and note comments on listings
The integration of user-generated content, such as social media content or blog posts, enables communication between users
In the initialusability teststhere were already successes: the users of the new immowelt.de search were significantly better at navigating the search process and described a positive user experience. The relaunch was accompanied by online marketing measures such as flash banners and a landing page.
The aim of the relaunch of immowelt.de was to make the portal more intuitive and emotional. With our partner synaigy, the complex topic was optimally implemented within the specified time frame. The experts in user-friendly internet portals developed not only an immediately understandable interface but also the desired emotional design.
Interdisciplinary workshop series: The path to a user-centered company
For many years, we have been accompanying Immowelt AG with our services around user-centric focus. This topic is no longer limited to online offerings and digital applications today.
With our expertise as a digital agency and our experience with customers' processes, we advise and accompany Immowelt on the path to a user-centered company.
The goal of our consulting project is to improve the user-centered design process . This means we help to further integrate user-centric focus into the company. We provide guidance on team structures and redefine interdisciplinary collaboration together with our clients:
How can research and concept work together with brand experts? How do we encourage exchange and innovation? What positive effects can we achieve if we change internal processes?
We answer these questions together with our clients in interdisciplinary workshops with participants from technology, UX, design, marketing, in the areas of B2B, B2B2C, and B2C.
Your contact person
- Marcus Völkel
Consultingsynaigy
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