KTR Systems
A Digital Experience Platform for KTR
KTR Corporate Website
Everything under one roof – interactive tools integrates the entire corporate world of KTR Systems into the new Digital Experience Platform ktr.com. The goal: to make accessibility easier for all customers worldwide and to take the user experience to a new level.
Technologies:
Magnolia CMS, frontend, backend, Viamedici, Salesforce Pardot/MCAE
Services:
About KTR
Since the 1950s, KTR Systems has been a pioneer in the development of couplings, brakes, cooling systems and hydraulic components for mechanical and plant engineering. Today, in addition to numerous standard products, KTR implements more than 20,000 new developments and variants every year on behalf of customers. With over 480 employees at its headquarters in Rheine, more than 1,100 employees worldwide and 24 of its own subsidiaries as well as over 90 sales partners, KTR is at home in industrial markets on all continents.
One platform for everything and everyone
Central goals of the relaunch were the strengthening of digital sales through improved lead generation and the consolidation of the digital landscape on the basis of a future-proof, scalable infrastructure. The strategic foundation for this is the new umbrella brand strategy, which is intended to bring together the various portals, applications and country sites of KTR in one umbrella brand portal . To this end, the various services and URLs of KTR – such as ktr360.com, ktr-karriere.de and ktr-events.com – are gradually being combined in the umbrella portal ktr.com.
In this way, all content is bundled in one place and performance is significantly increased. This also included the complete re-conception and redesign of the product portal, which brings together all product segments and presents the KTR brand in an optimal way.
The streamlined structure as well as links to products and services make navigation easier and thus the discovery of KTR’s wide range of offerings. And the login area is also significantly simplified: in future, customers will only need to log in with their email address and will then have access to all content and applications – such as various downloads (white papers, CAD drawings, catalogues) and services (webinar or live event recordings).
The networking of the individual media creates a consistent, international and target-group-oriented brand presence. The new website is intended to reflect the quality and product diversity of KTR and to give sales and service processes a central role.
The new website creates a noticeable improvement in the services and usability of the website for visitors.
Higher customer satisfaction and relief for employees thanks to an integrated chatbot
Continuous relaunch
As lead digital agency we have been implementing the international rollout of the new Digital Experience Platform for KTR since summer 2023. For this purpose, the requirements for the new platform were collected in international coordination rounds as well as in internal and external surveys. These findings provided the key background for the concept and information structure of the new corporate website, which is being implemented as part of a continuous relaunch .
With the industry overview, customers can reach the right product selection with just a few clicks
ktr.com is state of the art in web technology, from its technical foundations to its interaction possibilities.
Technical innovation with Magnolia DXP
The core of the new ecosystem is a Magnolia DXP based on a headless/microservice architecture. The Magnolia content management system enables the centralized management of company-wide content serverless in the cloud. Thanks to the headless architecture, content can be delivered via different channels. At the same time, all document types can be captured in the respective language versions. In addition, Magnolia offers editors many options for presenting content in an appealing and varied way.
Product area and product staging
In addition to the restructuring of the product area , KTR’s products and services were staged in a new way. From impressive visualizations to technical details – with micro-animations, exploded views, 3D drawings, assembly instructions, free downloads and the option to request products, KTR products become tangible and easy to understand. In addition, the Viamedici product information system was integrated, which is used to manage the product data and display it in a meaningful way. Moreover, the interface with Salesforce Pardot/MCAE enables the automation of marketing and sales processes, by passing product inquiries via link directly to Salesforce Pardot/MCAE.
3D visualizations help users find the right products for the intended application
The new website opens up an innovative digital world in which our company, our products and our services can be experienced in detail and with great convenience.
KTR products in a new light: recurring design elements create a common thread that makes orientation easier
Your project deserves outstanding expertise.
With synaigy, you have a partner at your side whose expertise is also convincing internationally: Magnolia has named us Partner of the Year 2026 . For you, this means solid technological know-how, many years of experience and digital solutions that are consistently oriented towards your requirements. Find out what is behind our award and how you can benefit from it.
Future-proof web design
The goal of the new web design is to convey an extra level of clarity, lightness and liveliness . An improved navigation should also make it easier for users to access the information they need more quickly. A unifying design element across the entire website, in addition to the corporate colors Fresh Orange, Nearly Black and Light Grey, is the hexagon, which is not only part of the KTR logo, but also appears as a bullet point, button and background element. In addition, the responsive implementation the adaptation of the content to different resolutions and views on all devices. This makes the new website equally easy to access on all end devices.
The homepage in the mobile and desktop view
Internationalization
The new company portal, through adjustments in the Magnolia content management system, is available in different languages . All texts can be maintained in multiple languages via interfaces and displayed on the various country pages of the corporate website. As part of the continuous relaunch, all country versions of the website will be adapted so that, step by step, all customers can benefit from the advantages of the new Digital Experience Platform in their respective national language and with specific content.
In a nutshell: the ROI for the business
Customer-centric content and services in one portal
Creation of a vibrant, emotionally engaging brand experience
Improved lead generation and conversion
Scalable technologies, decoupling of technological dependencies
Consistent customer experience across various touchpoints
Your contact person
- Martin Bugl
Project Managementsynaigy
Show phone numberShow email address
What can we do for you?
Are you facing similar challenges to KTR? Are you planning a relaunch or would you like to reposition your brand? Talk to us. As a reliable partner, we offer interactive brand experiences and complete digital solutions from a single source.
Please accept the corresponding cookies to view this embedded content.