KTR Systems
A Digital Experience Platform for KTR
KTR Corporate Website
Everything under one roof—interactive tools integrates the entire KTR Systems corporate ecosystem into the new Digital Experience Platform, ktr.com. The goal: to make it easier for all customers worldwide to access the platform and take the user experience to a whole new level.
Technologies:
Magnolia CMS, Frontend, Backend, Viamedici, Salesforce Pardot/MCAE
Our services:
About KTR
Since the 1950s, KTR Systems has been a pioneer in the development of couplings, brakes, cooling systems, and hydraulic components for the machine and plant engineering industries. Today, in addition to numerous standard products, KTR implements more than 20,000 new developments and variants each year on behalf of its customers. With over 480 employees at its headquarters in Rheine, more than 1,100 employees worldwide, 24 subsidiaries, and over 90 sales partners, KTR is well-established in industrial markets on every continent.
One platform for everything and everyone
Central goals of relaunch were strengthening digital sales through improved lead generation and consolidating digital landscape on future-ready, scalable infrastructure. Strategic foundation for this is new master brand strategy, which brings KTR's various portals, applications and country sites together in one master brand portal. To this end, KTR's various services and URLs — like ktr360.com, ktr-karriere.de and ktr-events.com — are gradually unified in master portal ktr.com.
This brings all content together in one place and significantly boosts performance. That also included the complete redesign and re-conception of the product portal, which unites all product divisions and showcases the KTR brand to best effect.
The streamlined structure along with links to products and services make navigation easier, helping users find KTR's diverse range of offerings. The login area is also significantly simplified: going forward, customers only need to log in with their email address to access all content and applications – such as various downloads (whitepapers, CAD drawings, catalogues) and services (webinar or live event recordings).
Connecting the individual media creates a consistent, international, audience-appropriate brand presence. The new website should reflect KTR's quality and product range, with sales and service processes playing a central role.
The new website creates a noticeable improvement in the services and usability of the website for visitors.
Higher customer satisfaction and reduced workload for employees thanks to an integrated chatbot
Continuous relaunch
As lead digital agency, we're implementing the international rollout of KTR's new digital experience platform from summer 2023. Requirements for the new platform were gathered through international coordination as well as internal and external surveys. These insights provided the key background for the concept and information architecture of the new corporate website, which is being implemented as part of a continuous relaunch.
With the industry overview, customers can find the right product selection with just a few clicks
ktr.com is up to date with the latest web technology, from technical foundations to interaction options.
Technical innovation with the Magnolia DXP
At the heart of the new ecosystem is a Magnolia DXP built on a headless/microservice architecture. The Magnolia content management system enables central management of company-wide content serverless in the cloud. Thanks to the headless architecture, content can be delivered across multiple channels. At the same time, all document types can be captured in their respective language versions. Magnolia also gives editors plenty of ways to present content in an attractive and varied manner.
Flexible Content Management with Magnolia
Magnolia offers a headless CMS solution that allows you to build a digital experience platform—an infrastructure that enables you to consistently meet the needs of your customers.
Product area and product staging
Alongside the restructuring of the product area, KTR's products and services were showcased in a new way. From impressive visualisations to technical details – with micro-animations, exploded-view drawings, 3D drawings, assembly instructions, free downloads and the option to request products, KTR products become tangible and easy to understand. The Viamedici product information system was also connected, managing and delivering product data in a meaningful way. The interface with Salesforce Pardot/MCAE also enables the automation of marketing and sales processes, passing product enquiries directly to Salesforce Pardot/MCAE via a link.
3D visualizations help identify products suitable for the intended use
The new website opens up an innovative digital world in which our company, our products and our services can be experienced in detail and with ease.
KTR Products in a New Light: Recurring design elements create a unifying theme that makes navigation easier
Future-proof web design
The aim of the new web design is to convey greater clarity, lightness and vibrancy. Improved navigation should also make it easier for users to find the information they need more quickly. Alongside the corporate colours fresh orange, nearly black and light grey, the connecting design element across the whole website is the hexagon, which appears not only in the KTR logo but also as a bullet point, button and background element. In addition, the responsive implementation allows content to adapt to different resolutions and views on all devices, making the new website equally easy to access on every device.
The homepage in mobile and desktop view
Internationalisation
Thanks to adjustments in the Magnolia content management system, the new corporate portal is now available in several languages. All texts can be managed multilingually via interfaces and rolled out across the various country sites of the corporate website. As part of the continuous relaunch, all country versions of the site are to be adapted so that, step by step, all customers can benefit from the advantages of the new digital experience platform in their local language and with market-specific content.
In brief: the ROI for the business
Customer-centric content and services in one portal
Creating a vital, emotionally engaging brand experience
Improved lead generation and conversion
Scalable technologies, decoupling of technological dependencies
Consistent customer experience across diverse touchpoints
Your contact person
- Martin Bugl
Project Managementsynaigy
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