novitas BKK

For novitas bkk, we supported the complete website relaunch conceptually and creatively. The goal was a digital presence that is not only more modern and user-friendly, but that makes the brand's attitude tangible: personal, understandable, warm and caring.

The focus was on UX, UI and content. Together with novitas bkk, we worked on the vision for the new website in strategy workshops, developed ideas for content staging and sharpened the digital representation of the brand. In close collaboration with ATVANTAGE, who were responsible for the technical development, the project was implemented in two-week sprints. Hosting is also managed by synaigy colleagues.

To achieve this, we translated the brand stance into concrete UX, UI and content principles. In the new presence, care is not expressed as a grand claim, but in many small details: in clear entry points, understandable copy, helpful modules, relevant links and clear next steps.

Health and insurance topics are often in need of explanation – users come with very different concerns. That's why the website was consistently designed from the user's perspective. Content was structured, prioritised and presented so that relevant information can be grasped more quickly.

The new presence shouldn't just work for the launch, but be expandable long-term. Service pages, service areas and magazine content can thus be designed consistently while still being staged appropriately. The system creates a stable foundation for the further development of the website after the MVP.

A central result of the relaunch was clearer user guidance, for which we reworked the navigation structure together with novitas bkk, among other things. The new website helps people understand more quickly where they are, what's relevant for them and what the sensible next step is.

For this, entry pages, modules, CTAs and content structures were rethought. The balance between quick orientation and personal address was especially important: the website should not just shorten paths, but also give users the feeling of being well guided.

For the relaunch, a modular system was developed that can represent various content types and usage situations. It supports fast service pathways as well as editorial content, brand-related topics and future expansion stages.

This resulted in a website that can keep growing after launch: with new magazine modules, stronger links between content and services, as well as possible topic worlds further developed out of the info world.

With the relaunch, novitas bkk received a modern, flexible and user-centred website that makes the brand's ambition digitally visible.

The new presence combined clear orientation with personal address, service with brand consistency, and comprehensible content with a modular system for the future. This turned the website into a digital platform that informs, guides and, in the best sense, thinks ahead with care.