Esprit on the path to becoming a data-driven company
Developing and embracing a data-driven culture is a cornerstone of the transformation journey.
Project profile
- GoalBuilding and optimising a new web and campaign analytics framework in the new Esprit technology stack
- Durationongoing
- SystemAdobe Analytics, Tealium
- IndustryFashion
- TypeB2C
- Onboardingsupport since 2019
Data generates insights, creates relevance and thus enables a competitive advantage
How do you actually shape a successful digital transformation into a data-driven company? Our customer Esprit faced exactly these challenges some time ago. The tracking tool used until then could no longer meet the increased demands, and in this context the e-commerce system was also reaching its limits. Because of our deep data analytics expertise and many years of experience with e-commerce systems, we were commissioned to accompany Esprit on this exciting journey.
So that the new systems could also take over all the necessary requirements from the previous system landscape, we first produced a detailed interface description of the legacy system. In the course of the project, this documentation was then prepared for the new system. We were also involved in every phase of the tender process and in the providers' pitch phase. As part of this, Adobe Analytics was selected as the new tracking tool. Tealium IQ was introduced as the overarching tag management system. With our support, all data from web tracking, newsletters and social media networks can therefore be used and analysed in compliance with data protection law.
Our services
Data protection compliant analysis and use of all web tracking, newsletter and social media data.
In this context, we also took over the ongoing support for Tealium IQ as the central platform for data management, so that the project was expanded with further resources thanks to the successful collaboration. With this successful step towards becoming a data-driven company, every Esprit employee now has access to all the necessary data and can evaluate and apply it independently for the relevant business areas. This flexibility is based on the sustainable implementation of the Adobe Analytics and Tealium IQ systems, which are both fast and intuitive to use.
Key facts:
Transformation into a data-driven company
Guidance through the selection and implementation process
Implementation of Adobe Analytics and Tealium IQ
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