Accessibility

Accessibility makes it possible for all people to use web services without restrictions. It not only creates better solutions for everyone and improves usability, but also has a positive impact on user-centered design, sustainability and SEO (search engine optimization) of a website. While public institutions have been dealing with the topic for some time and are taking measures for digital accessibility, the demand for an accessible website also pays off for finance and e-commerce companies. Despite the many advantages, the large number of accessibility requirements often leads some companies to forgo it entirely. However, forgoing accessibility is no longer an option: for many companies, web accessibility has been legally required since June 2025.

Here you can find out how to make your web services accessible and promote digital participation for everyone.

An early evaluation of your website helps to find digital barriers while they are still easy to remove – ideally already during development. As an experienced partner, we are happy to support you in all phases – from initial planning through to the targeted implementation of accessibility.

Our free Accessibility Check shows you within a few seconds how accessible your website is – and where there is a need for action. Simply enter the URL of the desired website into the input field. The tool automatically analyzes the website and checks it for accessibility issues (e.g. missing labels or insufficient contrast).

• Increase sales:
  In a society that is becoming increasingly older and more diverse, you will reach more potential customers in the long term.

• Strengthen SEO:
  You support the search engine optimization of your website and increase your reach.

• Improve UX:
  With an accessible design of your website, you improve usability – including on mobile devices.

• Increase satisfaction:
  By using a self-explanatory structure and easily understandable content, you increase customer satisfaction.

• Be a role model:
  By providing an accessible website, you take on social responsibility and contribute to greater digital participation.

For many website operators, accessibility represents a major challenge, especially since the legal obligations came into force in June 2025. In the event of violations, there is a risk of warning notices and market surveillance measures up to and including the blocking of the service. To remain competitive in a diverse and digital world, it is crucial to focus more strongly on accessibility. This is the only way to ensure that digital services are accessible to everyone and sustainable in the long term.

How accessible is your web presence? How accessible is the content? What measures are there to further improve accessibility?

The following points help with an initial assessment of the status quo of your website and are based on the four aspects of the Web Content Accessibility Guidelines: Perceivability, operability, understandability and robustness (compatibility).

• Is the website responsive and is the content scalable?
  An accessible website is easy to read on all devices. The content is still clearly recognizable even at high levels of magnification.

• Is the page structure designed clearly and understandably?
  A clear and well-structured website makes it easy to find your way around the page. This includes identifying structural elements such as navigation, page content, headings, as well as lists and quotations.

• Is the language easy to understand?
  Short, understandable sentences and largely avoiding foreign words ensure that the content reaches all users.

• Is the text easy to read?
  High contrast and the consideration of color vision deficiencies ensure good legibility for everyone – even for mobile use in direct sunlight.

• Are image descriptions and subtitles available?
  If images are provided with alternative texts, they can be read aloud via screen reader. Subtitles make videos accessible to people with impaired hearing. This allows both people and machines to capture the content.

• Are control surfaces easy to select?
  Links and buttons should not be too small so that, for example, they can also be easily selected with a finger on a tablet or smartphone. WCAG 2.2 specifies a minimum size of 24 × 24 pixels for this.

• Are the forms designed to be accessible?
  Accessible forms are indispensable so that all customers can easily make contact or place online orders. This includes clear and understandable labels for form and other input fields.

• Increased reach through accessibility for everyone

• Improved user experience and higher customer satisfaction

• Improved search engine ranking through accessible design and optimized content

• Positive brand perception as a socially responsible company

• Higher conversion rates through accessible ordering and checkout processes

• Legal certainty: protection from warnings and sanctions under the BFSG