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Think Tank

Changing perspective together: with Digital Think Tanks, we can work together on the best ideas.

5 min read

Digital Think Tank-Methode

In the process of digital transformation, it is sometimes hard to predict what will happen next. Familiar solutions, processes or structures are often no longer fit for purpose and need to be adapted to changing mechanisms and a new digital environment.

This transformation can pose particular challenges for large companies and calls for complex, multi-layered change. We support some of our customers through this process with a solution approach borrowed from the start-up world: the digital think tank.

Illustration des Kopfes einer Frau und abstrakten geometrischen Formen

Changing perspective together

Our experience shows: transformation starts first and foremost in the mind. Often it takes little more than a shift in perspective. That's why we created a solution approach that draws on the creative mechanisms of the agency and start-up world: our digital think tanks.

What is a Think Tank?

Our definition of Digital Think Tanks: open, interdisciplinary groups of experts who bring their know-how together beyond corporate structures, in a protected setting away from the site, in a creative space in Berlin, to work together on the best ideas. Through interdisciplinary and collaborative exchange, problems, needs and opportunities can be identified and thought through together.     

The interdisciplinary team is available exclusively for several weeks (sprints) and develops solutions for the digital services of the future for and with our clients. The idea is to bring together employees from the organisation's context with the expert team from the agency to jointly develop new ideas and solution strategies in the form of a shared think tank. Either you bring a topic / challenge with you, or we look together with you into the market of the future. 

25 years of interactive tools – future-ready through collaboration

As part of our 25th anniversary as a digital agency, we're looking to the future. Partnership-based relationships with our clients are the foundation of long-term success for us. Find out more about our thoughts on the future on our anniversary page.

25 years of interactive tools

Developing and testing innovations

Digital Think Tanks create an open platform for developing strategies and generate innovation. This isn't just about new digital applications – it's often about securing organisations' future.  

Decisive for this is shared access to collective knowledge. Together with our clients, our interdisciplinary team examines existing products and solutions or devises new approaches that stand up to the demands of the digital world. Thanks to the diversity of Corporate Think Tanks, the necessary building blocks for the path of digital transformation can be developed together. 

Concrete prototypes, business concepts or initial thought sketches: in our in-house usability lab, we test the solutions developed and assess their future viability.

A comprehensive view of various areas of the market and a deep understanding of clients' expectations are a benchmark for the success of new solutions. 

Fünf Personen, die sich in einem Raum gegenüberstehen und sich austauschen

Benefits of Digital Think Tanks

  • Efficient
    they offer an effective, resource-saving way to work on future-relevant topics.

  • Versatile
    Think tanks can be used for wide range of topics.

  • Flexible
    They can be delivered in a wide range of formats and combined with other measures.

  • Creative
    Participants can give free rein to their creativity, opening up the chance for innovation, new ideas or concepts.

  • Relevant
    Outside impulses can be matched directly against corporate reality, ensuring steady knowledge and innovation transfer into the company.

Outsourced innovation with Design Thinking methods

To develop creative and pioneering solutions, we use a wide range of design thinking methods in our think tanks.
Through design sprints, prototyping, user research or organisational development workshops, we help companies become even more innovative and align themselves with users' needs.

In our Think Tanks, we build a bridge for organisations to take the next step towards digital transformation. Organisations unsure how best to meet the demands of digitalisation can take important steps in the right direction by outsourcing digital innovation, without causing too much disruption internally.  

Our team of digital experts is also happy to remain on hand afterwards in an advisory capacity, to preserve the knowledge gathered and drive forward the visions developed. 

For tackling digital future topics and the idea-gathering this requires, Digital Think Tanks are an ideal platform. Creative approaches and unconventional methods can make a valuable contribution to helping organisations discover promising opportunities and master the challenges of digital transformation. 

Start small, achieve a lot

From a one-day workshop to a Design Sprint through to ongoing consultancy – a Think Tank can work on a major topic over several months, but you can also start small and targeted. Often, a single innovation day already delivers important insights and food for thought.

Get in touch with us, we'll find the right format for you and your organisation.

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