e-spirit customer and partner day Munich
3 min read
interactive tools auf dem Kunden- und Partnertag der e-Spirit AG
From 25 to 26 April 2018, #kutapata, the customer and partner day of e-Spirit AG, takes place in Munich. Under the motto "Get Your Digital Experience Edge", two days will focus entirely on new features and possibilities offered by the FirstSpirit content management system (CMS). We are among the top 20 integrators of the CMS and an "Advanced Partner" of e-Spirit AG. For customers such as Liebherr, Wacker, Olympus and the Berlinale, we have implemented successful web projects with FirstSpirit and will be on site throughout the event.
FirstSpirit Digital Experience Platform: insights and best practices
At #kutapata, one of Germany's largest specialist conferences on content management, over 300 FirstSpirit users and experts come together. We look forward to two days full of exciting talks, discussions and practical reports. "Get Your Digital Experience Edge" is title of this year's event, focusing on news and best practices for the FirstSpirit Digital Experience Platform.
Based on the FirstSpirit Digital Experience Platform, companies can centrally manage and globally deliver personalised content across all channels (websites, mobile, online shops, apps, digital signage/IoT, portals, intranets or extranets). The central element of the digital experience platform is the FirstSpirit Intelligent Content Engine (ICE). From customer segmentation through A/B testing to behavioural messaging – with FirstSpirit ICE, customers can be addressed with personalised content at every point of the customer journey based on artificial intelligence. This gives companies the ability to align their communication across all touchpoints in an automated, data-driven way, tailored to their customers and their needs.
interactive tools at #kutapata 2018
In talks such as "Competitive Advantage Digital Experience" and "Digital Experience for E-Commerce Innovation", the speakers at #kutapata 2018 explain how they use these applications to efficiently implement their marketing strategy and decisively speed up the time-to-market of their product communications. Throughout the conference, Robert Birker from the management team and Jan Herrmann from consulting are on site for interactive tools. If you're also attending #kutapata 2018 and would like to learn more about our agency and our services, feel free to arrange an appointment with us.
As an "Advanced Partner" of e-Spirit AG, we have years of experience with FirstSpirit CMS and are among the top 20 integrators of this high-end CMS. For clients such as Liebherr, Olympus, the Berlin International Film Festival (Berlinale) and Wacker Chemie AG, we have delivered successful corporate websites based on the CMS. FirstSpirit CMS is particularly well suited to companies with a complex IT infrastructure, i.e. companies with multiple business units and an international focus. We also develop our own CMS modules to offer clients bespoke solutions precisely tailored to their needs: with the Dynamic Content Controller, we've built a feature that seamlessly integrates existing external systems such as product information systems, job boards or forms into FirstSpirit.
That was #kutapata 2017
Last year we were again at #kutapata, held at Zeche Zollverein e.V. In Dortmund. Focus was on new developments like content-as-a-service and further news around FirstSpirit Content Experience Hub. Klaus Cloppenburg, managing director of interactive tools, presented project "the digital transformation of the Liebherr brand" together with our customer Liebherr. Built with FirstSpirit CMS, the new corporate website of the internationally active B2B company Liebherr unites eleven business units in one master brand portal.
Here you'll find a summary of #kutapata 2017:
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- Klaus Cloppenburg
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